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The future of fast casual: smart, efficient, and customisable

When Covid hit, HOP accelerated its digital transformation, building a more robust, and future-proof business model for the restaurants.

Hop Vietnamese
Business type
Fast casual

Improved customisation for a better customer experience

Paul Hopper started HOP Vietnamese in 2015, bringing the fresh, vibrant street food of Vietnam to the time-poor professionals of London. By 2020 the business was thriving, with five sites throughout the city offering Click & Collect powered by Vita Mojo.

The new HOP concept incorporates the full Vita Mojo tech suite for greater operational efficiency and reduced running costs. Centred around digital ordering via Click & Collect and self-serve Kiosks, the new model improves experience for both customers and staff while reducing labour needs and cutting wait times. Around 30% of HOP customers now opt to order ahead, compared to just 3% pre-pandemic.

HOP’s digital transformation meant they could keep up with the pace of shifting consumer behaviour. With intelligent menu designs and upsells, average spend has increased by 15-20%.

HOP now uses Vita Mojo’s kitchen display screens to manage orders from multiple channels into one single, prioritised view, reducing kitchen labour by 25%.

Tick IconIncreased efficiency

HOP has streamlined kitchen prep with Vita Mojo’s kitchen display screens, transitioning from a hot-hold model to build-to-order.

Tick IconSmart menus

HOP redesigned its digital menu to include more optional add-ons with Vita Mojo’s smart upsells functionality.

increase in ATV
of customers now order ahead
of orders are now customised
reduction in kitchen labour
Testimonial Icon
“Vita Mojo’s innovative technology enabled us to reimagine HOP with lower running costs, higher ATV, and unrivalled customisation for our customers. This is the restaurant model of the future. It’s a real win-win.”
The results speak for themselves
Project outcomes and deliverables
Improved kitchen capacity
Customers can now order in advance and choose a specific time slot for collection. This enables the kitchen to better manage capacity and means customers collect their food quickly, easily and safely.
Personalised experience
Using Vita Mojo’s customised functionality to add a “build your own” option, HOP customers can now customise the menu to their personal preferences, driving up ATV.
Empowered with data
By creating an integrated data ecosystem, HOP now has more business intelligence and customer insights which drives their menu strategy and marketing efforts.

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