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I Am Doner

Fast-food chain I am Doner uses Vita Mojo’s fully integrated system tech to create an efficient labour model, reduce operational complexity and increase ATV. Their average order size has increased by 23% across their digital ordering channels and they have freed up one staff member per shift by introducing self-serve kiosks as the main ordering method in their restaurants.

Increasing ATV by 23% with Kiosks and Click & Collect

In 2016, fast-food chain, I am Doner started a kebab revolution from their small takeaway shop in Leeds. Since opening their doors, they’ve expanded to three sites in Leeds and Harrogate and are taking the revolution global with the launch of further sites in Dubai in 2022.

Eager to stay ahead of the curve, founder Paul Baron partnered with Vita Mojo in 2019 to kickstart the company’s digital transformation. Previously, they relied on taking orders solely from their POS and their own website. They also had to manually enter all Just Eat orders into their POS. Installing kiosks and an online ordering system that integrates directly with Just Eat has transformed their offering into a modern, omnichannel system.

Tick IconManage orders across all channels on one single platform

All orders across all channels now flow directly to the POS, improving order accuracy, staff efficiency and increasing throughput.

Tick IconOn brand, everywhere

I am Doner’s strong and colourful brand is front and centre. Customers get the same great experience across all ordering channels

1
staff member freed up per shift
99%
orders now taken digitally
23%
increase in ATV across all digital ordering channels
4
hours saved per day with Just Eat integrations
Testimonial Icon
“Self-order kiosks are the future of fast-food restaurants. By making them our main in-store ordering method, it’s freed up labour to the extent that it’s like having one additional employee. During service, we can focus more on customer service and supporting the kitchen team. Out of service, we can keep on top of cleanliness and compliance and it has cut our close-down from two hours to just one.”
The results speak for themselves
Project outcomes and deliverables
benefit_icon_1
Smarter, more efficient staffing model
With 99% of in-store orders now going through kiosks, staff no longer have to manually input orders through the POS and can instead focus on providing great customer service. The team can now take and fulfil more orders than ever, thanks to kiosks.
solutions
Improving staff and customer satisfaction
With Vita Mojo's integration with Just Eat, orders go directly to the POS, meaning staff no longer have to manually input those orders. With Just Eat accounting for more than 40% of all orders, this essential integration has saved a huge amount of time and improved order accuracy and staff satisfaction.
benefit_icon_2
Increasing ATV by 43%
Increasing ATV by 43% Digital ordering has enabled I am Doner to increase customer spend with smart upsells and meal deals. Meals deals increased sales of two dishes from 3%-40% in just one month!

Are you ready? Let’s get started!

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