Fast-food chain I am Doner uses Vita Mojo’s fully integrated system tech to create an efficient labour model, reduce operational complexity and increase ATV. Find out how self-serve kiosks helped them increase their order sizes by 23% while freeing up one staff member per shift.
In 2016, fast-food chain, I am Doner started a kebab revolution from their small takeaway shop in Leeds. Since opening their doors, they’ve expanded to three sites in Leeds and Harrogate and are taking the revolution global with the launch of further sites in Dubai in 2022.
Eager to stay ahead of the curve, founder Paul Baron partnered with Vita Mojo in 2019 to kickstart the company’s digital transformation. Previously, they relied on taking orders solely from their POS and their own website. The painstaking task of manually entering all third-party delivery orders into their POS took up staff member’s precious time and left a lot of room for error. Installing kiosks and an online ordering system that integrates directly with delivery partners has transformed their offering into a modern, omni-channel powerhouse.
All orders across all channels now flow directly to the POS, improving order accuracy, staff efficiency and increasing throughput.
I am Doner’s strong and colourful brand is front and centre. Customers get the same great experience across all ordering channels
The results speak for themselves
With 99% of in-store orders now going through kiosks, staff no longer have to manually input orders through the POS and can instead focus on providing great food and customer service. The team now takes and fulfils more orders than ever!
Vita Mojo's delivery integration sends orders directly to the POS, meaning staff no longer have to manually input orders. With Just Eat accounting for more than 40% of all orders, We've helped I am Doner improve order accuracy and saved the team a huge amount of time!
Digital ordering has enabled I am Doner to increase customer spend by 43% with smart upsells and meal deals. Meals deals increased sales of two dishes from 3%-40% in just one month!