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Using data to create value for customers with personalised experiences

LEON was an early mover in the QSR space, recognising the opportunities of digital ordering even before the pandemic. Their forward-thinking digital approach means they can continue to innovate and deliver a next-level customer and brand experience while building a robust and sustainable restaurant business.

Client
LEON
Business type
Quick service

Digital-first innovation

LEON was an early mover in the QSR space, recognising the opportunities that digital ordering presented even before the pandemic hit. They began working with Vita Mojo in January 2020, trialling Kiosks, Click & Collect, and Mobile Order & Pay across various locations.

When Covid-19 did hit, the partnership deepened as LEON needed a technology partner who could support them in adapting their business for lockdown and the ‘new normal’. Collaborating through rigorous testing, learning, and development, LEON worked with Vita Mojo to create the optimal tech solutions for the future of their business.

LEON’s forward-thinking digital approach and focus on collaboration means they can continue to deliver on their mission for everyone to eat well, and live well. In partnership with Vita Mojo, they continue to innovate and test new ways to deliver a customer and brand experience that is next-level while building a robust and sustainable restaurant business.

Tick IconData and insights into every transaction

Multiple digital ordering channels now feed into LEON’s fully integrated data ecosystem, enriching their strategic view of customers, sales, stock, and operations.

Tick IconSeamless integration with LEON’s existing systems

Vita Mojo’s technology works seamlessly with Adyen for payment, Deliverect for orders, Centegra for EPOS, Airship for CRM, and Toggle for gift cards.

233%
increase in C&C customers with Loyalty & Subscriptions
15%
increase in ATV on Kiosks versus EPOS
95%
of in-store orders through the kiosk
95%
of all orders are placed digitally
Testimonial Icon
“Vita Mojo’s powerful digital ordering platform and obsessive approach to client success make them an exceptionally valuable partner for any restaurant brand.”
The results speak for themselves
Project outcomes and deliverables
benefit_icon_1
ATV up by 15%
Kiosks are now the primary in-store sales channel for a number of LEON sites. With smart upsells and basket recommendations, ATV is up by 10-15% on kiosk orders versus POS transactions.
benefit_icon_2
233% increase in Smart Orders
LEON customers were keen adopters of its new technology since it launched in August 2020. Click & Collect orders increased by 233% after implementing Loyalty and Subscriptions.
solutions
6000+ new LEON Club members in one month
LEON and Vita Mojo collaborated to enable the pilot launch of LEON's new unlimited coffee subscription. We continue to power their coffee and vegan subscriptions in partnership with Chargebee.

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