How YO! transformed their operations in just six weeks.

With their iconic sushi conveyor belts, YO! has been one of the best-loved British restaurant brands since the 90s. As pioneers in the tech-powered restaurant space, it is no surprise that YO! was also an early adopter of digital ordering.



Business type
YO sushi conveyor belt

A new tech ecosystem

When the UK went into lockdown in March 2020, YO! seized the opportunity to innovate its operations. They worked with Vita Mojo to create a single, fully integrated, tech ecosystem.

Implementing mobile Order & Pay across their restaurants enabled a fully contactless dining experience. They also introduced Click & Collect and a self-serve Kiosk system for to-go orders. Switching to Vita Mojo’s EPOS and kitchen display screen, YO! moved to a single view operation that aggregates both direct and Deliveroo orders, for accurate and timely fulfilment. Integrations with Yumpingo, Fourth stock management, Toggle and Adyen complete their tech stack.

Adopting digital solutions across their estate, YO! has achieved a significant reduction in labour costs and food waste while improving the customer experience to meet the needs of their consumers and the market. After 22 years of operating with limited sales data, YO! is working towards individual customer insight including frequency of visit, feedback, and basket-level sales data across all ordering channels.

Fast, comprehensive rollout

YO! reimagined their concept to incorporate digital ordering and rolled out the new system across more than 40 restaurants in just six weeks

A new tech ecosystem

We built an integrated tech ecosystem to enable more efficient operations, decrease food waste and reduce labour costs in YO! restaurants

Streamlined, efficiency

Adopting the Vita Mojo kitchen display screen (KDS) resulted in a labour reduction equivalent to one fulltime employee per location.

“Throughout our partnership with Vita Mojo, they have continually taken the time and made the effort to understand who we are as a business. We are thrilled that this process has led us to our fantastic new concept, combining the very best of belt and digital ordering technology to reinforce YO! as a market-leading brand for the future.”
Emma Deabill, Managing Director
YO! Sushi

The results speak for themselves

Project outcomes and deliverables

Increased menu transparency

YO! now have visibility over their full menu, supporting the brand’s diversification into non-sushi items and preventing a bill-shock for customers at the end of the meal.

Unlocked sales data

After 22 years of not knowing what dishes actually sold, YO! now has basket-level data for 95% of all transactions and guest name and email addresses for those that opt-in.

An improved guest experience

Customers can now order what they want when they want in all YO! restaurants with seamless mobile Order & Pay technology.

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