How Kiosks can help you save on labour costs Learn more

How to get your hospitality data all in one place

Learn the benefits of centralising your hospitality data, and how easy-to-read, real-time reports will help you scale your business.

 

 

Almost 50% of operators report that being unable to make sense of their sales data is stopping them from making data-backed decisions.

Having multiple order channels and multiple locations can make it extremely difficult to gather all sales data in one place. 

But having a real-time, data informed view of your entire operation is crucial in understanding and scaling your business. Not having access to this will profoundly impact the success of any growth strategy.

Join us as we dive into the benefits of getting your hospitality data into one place, and how to recognise which tech partner will actually deliver this…

Restaurant data and analytics software

Remember: gut instinct isn’t enough

You run a restaurant, and it’s a tough business to be in – and that means you can’t always rely on gut instincts alone when making critical business decisions. 

With ever-increasing channels, locations, and data sources, having access to comprehensive and intelligible sales data is absolutely essential for driving sustainable growth. However, according to recent industry research, almost 50% of operators report being unable to properly leverage their sales data for decision-making purposes.

The must-haves for hospitality data 

Centralised access to hospitality data 

When setting up a tech stack, one of the most important questions is: how will you create a single source of truth for your hospitality sales data? 

If you depend on multiple point solutions and providers, think about how long it will take to manually consolidate data from them, across all your channels, locations and brands. 

You need to ensure your data setup will empower you to make quick, agile decisions based on real-time data that reflects your entire operation. 

Don’t let data hold you back anymore

Put it all in one place, and use it grow

 

Book a chat with a hospitality expert and find out how to make data-backed decisions confidently with all your reports in one system. 

Reporting that delivers useable insights 

44% of operators don’t believe they have the skills within the business to make the most of their sales data. This is often the result of the data being walled off by incomprehensible reports only a data analyst could understand. 

 Getting your hands on the data easily is only half of the equation. You also need to easily read and understand it so it can actually serve a purpose. You should be able to quickly pull up the exact data you need, and be able to identify trends that can inform your growth strategy. 

This should also apply to the wider team – making GMs on the ground more data- independent starts by supplying them with reports they can read and use. 

I was trying to solve the fact that we didn’t have a daily or weekly operational report that was digestible by GMs, operations, and relevant departments. Now they can read it on the tube and immediately have it available for their meetings without having to work out what they need. This solution helps us out loads
Nathan Hopkin
IT & Systems Manager, Neat Burger

 What’s causing fragmented data? 

The primary culprit is a lack of centralised data and clear reporting capabilities within tech stacks. 

When restaurants depend on multiple disconnected point solutions across online ordering, POS systems, loyalty programs, and more, it creates significant obstacles to quickly getting any actionable insights from data. Without a single source of truth, operators are left scrambling to merge data from various sources manually.

The consequences of this data debt can be severe, stopping restaurants in their tracks from making the informed decisions required to execute growth strategies successfully. 

How can you confidently analyse performance, identify areas of opportunity, optimise sales channels, or measure ROI when the numbers are scattered and trapped in complicated database formats?

You simply can’t. Operating in those types of blind spots inevitably leads to missed opportunities, flawed planning, and hindered revenue potential.

The solution to fragmented data 

 The solution lies in prioritising a centralised data system and easy-to-use reporting when selecting and designing your restaurant tech stack. 

Getting data to flow from all channels, locations, and brands into a single place is crucial. This provides a genuinely holistic view of the entire business with consistent definitions and metrics.  

From there, flexible reporting tools that can quickly visualise insights in easy-to-consume formats become paramount. 

Restaurant data and analytics software for order management

While analysts might require direct database access for deeper exploration, the reporting tools should empower everyone, from executives to store managers, with self-service access to the KPIs and trends they need to monitor performance and make decisions. No more static PDFs or gut-feeling guesswork.  

The benefits of centralised reporting

Quickly identify successes so you can put resources into the right things

Pinpoint areas for cost savings across your operation

Run customer analysis to inmprove promotions, loyalty programs, and customer journeys

Gain location-level insights to replicate successes in other sites

Equip team members with the tools to monitor goals and pivot quickly when needed independently 

The advantage of having a data-driven decision framework harmonising all corners of the business is obvious. With centralised numbers everybody can understand and rely on, restaurants transform a constant guessing game into continuous improvement, driven by facts rather than hunches. 

Of course, actually implementing this requires a critical look at your existing tech stack.

When vetting potential vendors and solutions, be sure to enquire in depth about their data and reporting capabilities. 

WHAT TO ASK THE VENDOR: 

  1. Will there be a single source of truth for all sales data? 
  2. How long will it take to consolidate data from across all the channels and locations into one report? 
  3. Are the reports easy for everyone across the operation to access and understand so data can drive the business?  

In today’s ultra-competitive market, having clear, trustworthy visibility into your numbers is what separates the growth leaders from the laggards. Don’t let your restaurant fall victim to the data chaos and lack of insight hampering nearly half the industry.  

Speak to a member of the team

Ready to scale your business with data? Book a demo and discover how you can increase revenue, operate more efficiently, and build the foundations for long-term growth.

Resources to help your business thrive

7 November 2024

7 incredible benefits of using self service kiosks in your restaurant

Self serve kiosks aren’t just for McDonalds any more. Discover the financial and operational benefits of kiosks and why they might be right for your restaurant.

5 November 2024

5 tech lessons that hospitality can learn from retail

Innovating Hospitality: Lessons from the Retail Sector

31 October 2024

How burger brand operators can solve their biggest challenges

Find out how you can tidy up your burger brand operations and give it the strong foundation it needs to grow, with solutions to seven top challenges for burger businesses.