Guest data owned by you. Consistent measurement across every channel. Data-driven growth decisions.
In a crowded market with rising costs, loyalty programmes help multi-site QSR operators stand out and turn one-time guests into regular customers. With so many ordering channels available, customers expect digital loyalty that lets them earn stamps or points, building toward a single reward earned across all channels.
Vita Mojo’s loyalty programme runs inside one connected platform. POS, Digital Ordering, Self-service Kiosks, and Click & Collect all feed the same customer record. Your Marketing Director launches tiers, points, and offers without raising an IT ticket. Performance tracks in Vita Mojo Analytics.
Design your loyalty programme from scratch, from every brand element to every reward. Offer points, stamps or tiers that guests earn everywhere and redeem anywhere. Manage your scheme at the speed of your operation; rule changes cascade across your entire estate instantly.
Works across a few to 100+ site estates. Franchisees manage local promotions, whilst loyalty rules remain consistent across all locations.
You have control of the incentives and rewards, allowing you to design your offering from scratch: you control how much spend earns how many points (and what milestones earn awards).
Your loyalty scheme is fully customisable to your brand, with complete control over the design elements and experience.
Loyalty with Vita Mojo makes acquiring, retaining and encouraging repeat visits a part of everyday operations.
Your first-party customer data is yours. You own it, access it freely, and control how it’s used. No licensing restrictions, no data silos, no manual exports required.
Through its customer-first Loyalty App, GAIL’s embraced digital transformation while staying true to its craft bakery ethos.
This resulted in nearly one-third of its customers using the app and it contributed to a 150% increase in new customer acquisition.
“Nearly a third of our customers are using it, which is one of the highest engagements across the industry. We love that people are so passionate about the loyalty scheme.”
Rosie Hill, Head of Ecommerce, GAIL’s Bakery
Feature / Capability
Vita Mojo loyalty programme
Bolt-on loyalty plus separate POS and ordering
Standalone third-party loyalty app
First-party customer data ownership
Yes, in one customer record
Fragmented across systems
Limited
Single customer view across POS, online ordering, and kiosks
Yes
Partial
No
Real-time point, stamps and rewards at the till, kiosks and app
Yes
Variable
Variable
Rewards redeemable at POS, online ordering and kiosks
Yes
Variable
No
Marketing team can launch campaigns without dev work
Yes, in its own tool
No
No
Loyalty reporting can be easily fed into P&L
Yes, via Vita Mojo Analytics
Manual
No
Loyalty offers live in Digital Ordering and Click & Collect
Yes
Sometimes
Sometimes
Reduces aggregator commission via direct ordering
Yes (paired with Digital Ordering)
No
No
One vendor, one bill, no integration required to activate
Yes
No
No
Customisable digital wallet pass
Yes
Yes
Variable
Choice between points or stamps and a tiered programme
Yes
Variable
Variable
Discover how to boost customer engagement and reward your business with long-term revenue.
As the cost of eating out continues to rise for guests, loyalty schemes are becoming increasingly significant for operators to stand out from the competition.
According to IGD, 39% of eating-out loyalty users say that loyalty schemes influence where they buy food and drink.
With so many ordering channels available, the days of paper stamp cards are long gone. Customers now expect digital loyalty schemes that earn them points across all channels towards a singular reward.
A restaurant loyalty programme rewards customers for repeat visits, larger orders, or specific behaviours. For multi-site operators, it doubles as a customer data engine: every transaction, channel, and offer ties back to a known customer. Vita Mojo’s loyalty product runs across POS, Digital Ordering, Self-service Kiosks, and Click & Collect, so every channel feeds the same record.
A loyalty programme is the rule-defining layer: points, tiers, rewards, and offers. A loyalty app is the customer-facing channel where they engage with it. Vita Mojo’s loyalty product covers both: the engine that runs the rules, and the app and web touchpoints customers see.
Every order on Vita Mojo POS, Digital Ordering, Self-service Kiosks, or Click & Collect identifies the customer where they have signed up or logged in. Each transaction writes to one customer record. Marketing Directors get first-party data they own, with no aggregator data tax and no third-party dependency.
Can our marketing team run loyalty campaigns without IT support? Yes. Vita Mojo’s loyalty product is built so marketing teams can issue points or stamps, offer double points & stamps, create offers and campaigns, and change the reward offerings autonomously from a single dashboard. No engineering tickets. No POS reconfiguration per offer.
Yes. Loyalty rules apply consistently across POS, Digital Ordering, Self-service Kiosks, Click & Collect, and Order & Pay at Table. Customers earn and redeem the same way at every touchpoint, creating a consistent and reliable experience that enables cross-channel spread. Even customers who order via aggregators are rewarded and incentivised to return and order via first-party channels to redeem their points or stamps.
A first-party loyalty programme gives customers an incentive to order directly through your app or website rather than through aggregators. Every direct order saves aggregator commission and adds first-party data to your customer file. Operators running Vita Mojo’s Digital Ordering with loyalty typically see a meaningful shift in share away from aggregator volumes.
Points-based programmes reward every transaction with a numerical balance customers redeem. Tier-based programmes unlock higher rewards, perks, or status as customers spend more. Many operators run both. Vita Mojo supports points, tiers, and hybrid models in the same product. We can also convert your stamp-based cards to a digital version.
Launch time depends on your data and integrations. Most multi-site operators move from kick-off to live loyalty on a clear, agreed timeline. Vita Mojo’s onboarding team handles configuration, customer data migration where needed, and team training. This can take approximately two to three weeks.
A restaurant loyalty scheme rewards customers for returning to your brand: through points, stamps, tiers, or personalised offers. In the UK, “loyalty scheme” and “loyalty programme” are used interchangeably. The best schemes run across every ordering channel, so a customer earns at the till, on kiosk, through Click & Collect, and on your app, all towards the same reward. Vita Mojo’s loyalty product runs as a scheme across all of those channels from one platform.
A restaurant loyalty platform is the technology that runs the rules, the customer database, and the reporting behind a loyalty scheme. Some operators use a standalone loyalty platform bolted onto a separate POS and ordering stack. Vita Mojo’s loyalty product is built into the same platform as POS, Digital Ordering, and Self-service Kiosks, so there is no integration to maintain and no fragmented customer record to reconcile.
Discover how to boost customer engagement and reward your business with long-term revenue.
