Leon x Vita Mojo

Leon’s healthy, fast food has made them one of the UK’s fastest growing high street brands, with over 60 locations globally. Their mission is simple: for everyone to eat well, and live well. 

Leon were early movers in the QSR space, recognising the opportunities that digital ordering presented even before the pandemic. They began working with Vita Mojo in January 2020, trialling Kiosks, Click & Collect and Mobile Order & Pay across various locations.

When Covid-19 did hit, this partnership only deepened as Leon needed a technology partner who could support them in adapting their business for lockdown and the 'new normal'. Collaborating through rigorous testing, learning and development, Leon worked with Vita Mojo to create the optimal tech solutions for the future of their business.

“Vita Mojo's powerful digital ordering platform and obsessive approach to client success make them an exceptionally valuable partner for any restaurant brand. ”

Hugo Engel, Leon Restaurants


Leon restaurants self service Kiosk by Vita Mojo, with payments by Adye

Partnership Results:

  • Leon has seen a 10-15% rise in ATV
    Kiosks are now the primary in-store sales channel for a number of Leon sites which now process 85-95% of all orders digitally. Due to smart upsells and basket recommendations these orders have an average of 10-15% higher ATV than POS transactions.
  • 233% increase in Smart Orders
    Leon customers have been keen adopters of its new technology since it launched in August 2020 with a 233% increase in the use of Click & Collect, aka Smart Ordering.
  • Data and insights into every transaction
    Multiple digital ordering channels now feed into Leon’s fully integrated data ecosystem, enriching their strategic view of customers, sales, stock and operations.
  • Seamless integration with Leon’s existing systems
    Vita Mojo’s technology works seamlessly with Adyen for payment, Deliverect for orders, Centegra for EPOS, Airship for CRM and Toggle for gift cards.
  • 6000+ new Leon Club members in one month
    Leon and Vita Mojo collaborated to enable the pilot launch of Leon’s new unlimited coffee subscription. Vita Mojo's system continues to power Leon's coffee subscription and vegan subscription in partnership with Chargebee.

Leon’s forward-thinking digital approach and focus on collaboration means they can continue to deliver on their mission for everyone to eat well, and live well. In partnership with Vita Mojo, they continue to innovate and test new ways to deliver a customer and brand experience that is next-level while building a robust and sustainable restaurant business.

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