Restaurant revenue: which tech approach will help?

When asked if they’re using technology to accelerate restaurant growth and boost revenue, most operators would reply with an emphatic ‘yes’. 

After all, why else do you have all this tech, with tablets pinging endlessly in the kitchen and complicated integrations between providers?  

But let’s step back: is this tech having the impact you wanted, hoped and envisioned for your business? 

Hospitality revenue goals

64% of operators say increasing revenue is the top priority for their business, and over half report growing repeat and new customers is also a big focus. It’s a goal almost every business shares, but choosing the wrong tech can turn success into failure. 

When you’re thinking about the benefits of your restaurant technology, there are two things that must be true: that it can scale as you grow, and that it actually delivers tools to increase revenue. 

Let’s dive into each of these areas. 

Tech that empowers restaurant growth

Your hospitality tech stack should help your business adapt to industry demands and expand easily. Being able to experiment and add new locations, brands, or order channels with confidence is non-negotiable in today’s ever-evolving hospitality landscape.

So the ability of your tech to scale alongside your business should be a critical consideration when analysing your existing tech or looking into new solutions. Think ahead to how it will enable future expansion plans – whether that’s opening new locations, launching a virtual brand, or adding new ordering channels like restaurant mobile apps or self-ordering kiosks. 

Avoid getting locked into rigid, single-purpose solutions that will require complex integrations and hinder your ability to move and scale quickly. Instead, the ideal hospitality tech solution provides a single foundation with everything you need to grow contained within it. 

New components can be switched on as your operation grows; this allows you to spin up additional revenue streams through new channels, brands, and locations when it’s right for you while maintaining a consistent and efficient experience across your entire business.

Restaurant tech that increases revenue

While ambitious growth plans are exciting, they’ll fall flat if you don’t have the revenue to back it up. 

Digital ordering channels like self-ordering kiosks and Click & Collect are powerful tools for boosting revenue, footfall, and average order values. With smart features like upsells, meal deals, and personalised basket recommendations, these channels can increase ATV by up to 49%.