For fast-growing restaurant brands, the biggest threat isn’t competition. It’s the invisible drag of disconnected systems slowing down growth.
As Black Sheep Coffee scaled from 35 sites to 80, with over 100 in sight, operational friction became impossible to ignore. Different suppliers powered menus, ordering, loyalty and reporting across separate platforms. Teams spent time keeping systems aligned instead of focusing on growth.
This fragmentation created risk. Every new site added complexity. Loyalty redemptions required manual work. Launching new ideas slowed because systems and developers couldn’t work together.
For a brand built on doing things differently, the technology stack was holding it back.
Black Sheep Coffee made the strategic decision to consolidate its digital operations.
Prioritising a scalable foundation that could support every channel, roll out quickly across markets and remove the need for custom development.
By replacing five disconnected suppliers with Vita Mojo’s unified operations platform, Black Sheep Coffee brought ordering, menus, loyalty, data and reporting into a single system. This removed fragmentation and enabled faster, repeatable execution across sites.
As a result:
- 85% of all sales are now digital, with Kiosks handling the majority
- Year-to-date like-for-like growth reached 26.5% in transactions and 22.9% in net sales
- Digital channels increased share of sales by over 2% year-on-year, through smart upsells and basket recommendations
- Hundreds of hours saved each year through centralised menu management and integrated delivery partner menus
- Daily performance data now informs launches, seasonal planning and site-level optimisation.
With one connected platform, Black Sheep Coffee has made growth simpler, more consistent and repeatable, creating conditions to move fast into its next phase.