Loyalty that rewards
customers – and your business
Engage, nurture and reward guests with a customisable loyalty programme
that’s fully connected across all your digital ordering channels and POS.
Provide customers with a
consistent loyalty
experience across every
ordering channel.
consistent loyalty
experience across every
ordering channel.
Keep your
customers spending
more and climbing the
reward ladder.
customers spending
more and climbing the
reward ladder.
Encourage repeat
visits by up to 62% and
increase lifetime value.
visits by up to 62% and
increase lifetime value.
Providing smoother operations for
3000+ locations
3000+ locations
“We’re proud to end up with something that feels like us.”
Through its customer-first Loyalty App, GAIL’s embraced digital transformation while staying true to its craft bakery ethos.
This resulted in nearly one-third of its customers using the app and it contributed to a 150% increase in new customer acquisition.
“Nearly a third of our customers are using it, which is one of the highest engagements across the industry. We love that people are so passionate about the loyalty scheme.”
Rosie Hill, Head of Ecommerce, GAIL’s Bakery
Your loyalty scheme,your rules
Complete
control
You have control of the incentives and rewards, allowing you to design your offering from scratch: you control how much spend earns how many points (and what milestones earn awards).
Fully customisable
Your loyalty scheme is fully customisable to your brand, with complete control over the design elements and experience.
Fully embedded
Loyalty with Vita Mojo makes acquiring, retaining and encouraging repeat visits a part of everyday operations.
Powering operations for growing hospitality brands
Nearly a third of our customers are using it, which is one of the highest engagements across the industry. We love that people are so passionate about the loyalty scheme.
Marta Pogroszewska, Managing Director, GAIL’s Bakery
233%
increase in Click & Collect customers with Loyalty & Subscriptions
Loyalty is going to allow us to collect first-party data and measure better. Everyone needs to be collecting
first-party data wherever they can.
Gemma Barter, Senior Marketing Manager, Honest Burgers
Win
loyalty, reward easily, boost
lifetime value
Discover how to boost customer engagement and reward your business with long-term revenue.
Why do you need a Loyalty scheme?
Competitive
advantage
As the cost of eating out continues to rise for guests, loyalty schemes are becoming increasingly significant for operators to stand out from the competition.
INFLUENCING CUSTOMER DECISIONS
According to IGD, 39% of eating-out loyalty users say that loyalty schemes influence where they buy food and drink.
MEET CUSTOMER EXPECTATIONS
With so many ordering channels available, the days of paper stamp cards are long gone. Customers now expect digital loyalty schemes that earn them points across all channels towards a singular reward.
Customer Loyalty Software FAQs
Question
Answer
Q1: What’s the best loyalty software for restaurants in the UK?
The best loyalty programmes for UK restaurants are digital-first, data-driven, and integrated with your ordering and POS systems. They should:
- Personalise rewards based on customer behaviour
- Work across in-store, kiosk, mobile, and delivery channels
- Provide real-time insights into customer engagement
- Encourage repeat visits with targeted offers
Vita Mojo’s loyalty tools integrate seamlessly with ordering and POS, turning one-off visitors into repeat customers.
Q2: Do loyalty programmes actually work for QSRs?
Yes, digital loyalty programmes are proven to increase visit frequency and spend per customer. A well-designed QSR loyalty scheme:
- Rewards regulars with discounts or free items
- Nudges occasional customers to visit more often
- Creates a sense of exclusivity and connection to the brand
Nearly one-third of GAIL’s customers are actively using its loyalty app, driving predictable revenue. The app also contributed to a 150% increase in new customer acquisition.
Q3: How can I build a digital loyalty programme for my restaurant chain?
Here’s a step-by-step approach:
- Integrate with your POS and ordering systems to capture every transaction.
- Decide on rewards: points, discounts, freebies, or tiered membership.
- Make it frictionless: allow guests to sign up via app, kiosk, or website.
- Use data for personalisation: send offers customers actually want.
With Vita Mojo, this process is simplified. The loyalty system is already built into your digital ordering and POS, so you can launch quickly without extra integrations.