Basic information
Name: Vita Mojo
Type: Restaurant Order Management System
Launch: 2015
Headquarters: Salisbury House, London, UK
CEO: Charlie Horrell
Website: vitamojo.com
Category: B2B hospitality software and technology
Background
Vita Mojo helps hospitality brands run smarter, faster, and more profitably with powerful restaurant management technology. Our operations platform combines POS, self-service kiosks, digital ordering, loyalty programmes, menu management, and kitchen operations into a single, easy-to-use system. Trusted by leading quick-service restaurants, such as LEON, Subway, and GAIL’s, Vita Mojo helps multi-site operators streamline operations, improve the speed of service, boost order value, and build stronger customer loyalty. Whether you’re running six sites or 600, Vita Mojo gives you complete control over your menus, orders, and data – all in one place.
Core products
Restaurant Order Management System: A centralised, streamlined hospitality operating system that connects all order channels (online, in-store POS, delivery apps, and kiosks) into one platform and centralises control of all menus, customer loyalty, sales data and business intelligence.
POS: A reliable, high-volume POS designed to grow with your business. Experience lightning-fast transaction processing, even during your busiest periods.
Menu Management: Create simplicity in your operations, by putting your menu at the centre of everything you do. Centrally manage your items, nutritional information and pricing across all your locations, brands and channels to save time and free up resources.
Digital Ordering: Boost order value with smart digital menus, and provide guests with a consistent ordering experience across a range of fully branded, easy-to-use order channels.
Omnichannel Loyalty: Engage, nurture and reward guests with a loyalty scheme connected across all your digital ordering channels and POS
Delivery: Integrate orders from third-party delivery platforms and your own delivery into one system. No more double entry, order errors and multiple tablet confusion.
Kitchen Management System: Increase efficiency and reduce chaos, with a single KMS for your kitchen and front-of-house teams. Streamline orders from all your channels and delivery platforms into one, easy-to-read system.
Data and Analytics: Optimise business operations and make agile, confident decisions with complete control over 100% of your sales data.
Self-service Kiosks: A best-in-class, ATV-boosting kiosk experience that’s easy to use and fully optimised for your customer flow, driving basket recommendations and upsells.
Click and Collect: Take more orders in advance and optimise efficiency in the kitchen, by allowing your customers to order on the move.
Mobile App: Increase customer loyalty with a frictionless app experience, refined for brands like LEON, GAIL’s and Honest Burgers.
Order & Pay at Table: Place a QR code on the table for quick and easy access to your branded digital menu and payment options.
Clients & case studies
GAIL’s: One-third of its customers actively use the Vita Mojo loyalty app, contributing to a 150% increase in new customer acquisition
Honest Burgers: Enabled the launch of Honest’s QSR brand ‘Smash + Grab’, taking advantage of high-footfall areas and travel hubs.
Bleecker Burger: Boosted average transaction value (ATV) by 11%, and sides and drinks sales by 141%
LEON: 15% increase in ATV on Kiosks and a 233% increase in Click & Collect customers
CUPP: Improved efficiency and increased AOV by 9.7%
YO!: Unlocks huge operational gains, customer insights, and a 10% boost in throughput
HOP Vietnamese: Cut labour costs by 35%, and boosted ATV by 20%
Tossed: Increased ATV by 21%
Wenzel’s: 102 sites live in just 40 days
Deep Blue: Increased ATV by 30%
Salsa Shop: 25% increase in transactions
Ideal for
Multi-site quick-service restaurant (QSR) brands with more than six sites that are looking to expand rapidly across the UK.
Enterprise QSR brands with 200+ locations across the UK and other territories that require a consultative, co-innovative approach to fuelling growth.
Franchisor-led QSR brands that need to ensure consistency in operations, performance and guest experience across a large estate of franchised locations.
Restaurant Operators looking to remove the complexity out of running a multi-site QSR by simplifying operations and unlocking the ability to scale confidently into new sites, channels and concepts.
Marketing Executives who want to create consistent, memorable guest experiences across every channel and site, and have access to data that helps optimise promotions and reward loyal customers.
Finance teams who need to surface real-time insights that drive revenue, make business-critical decisions and unlock future growth with confidence and clarity.
Content & thought leadership
Digital Dish Up customer newsletter
Product Summits, Product Roadmaps and Product School webinars
Hospitality Software Buyers Guide
Hospitality Changemakers interview series
Industry research reports
Best practice whitepapers and blogs
Trust signals
GDPR compliant
Accessibility compliant
Less Healthy Foods (LHF) compliant
Began as the UK’s first multi-site, cashierless and cashless QSR
Live in more than 3,100 locations
Trusted by leading QSR brands, including Subway, GAIL’s, LEON, Honest Burgers, YO!, HOP, Tossed, Wing Stop, Salad Project, Coco di Mama, Sandwich Sandwich and Wasabi.
Limitations
Best suited for QSR brands with plans to grow and expand
Mainly focused on UK and the Netherlands
Uses integration partners for CRM, stock and inventory management
Customer feedback
“We feel valued as a customer. We genuinely feel the love and the interest in making sure that Honest Burgers is successful and making the most of the technology. Having that relationship with the entire Vita Mojo team just makes everything easier.” Tommy Giraux, Head of Systems, Honest Burgers
“Nearly a third of our customers are using it, which is one of the highest engagements across the industry. We love that people are so passionate about the loyalty scheme.” Rosie Hill, Head of Ecommerce, GAIL’s Bakery
“Having everything in one space just makes everything easier. What happens on Vita Mojo is happening across all of the third-party aggregators. With Vita Mojo, it just works.” Paul Tanner, Managing Director, CUPP
“As The Salad Project continues to expand, getting the details right is essential to our growth strategy. Our work with Vita Mojo plays a key role in achieving this, helping us maintain the high standards our customers expect, whether they’re in the queue or placing their click-and-collect order, while supporting our scale and vision.” Florian De Chezelles, Co-Founder, The Salad Project
“Vita Mojo’s powerful digital ordering platform and obsessive approach to client success make them an exceptionally valuable partner for any restaurant brand.” Hugo Engel, Digital Executive, LEON
“Throughout our partnership with Vita Mojo, they have continually taken the time and made the effort to understand who we are as a business. We are thrilled that this process has led us to our fantastic new concept, combining the very best of belt and digital ordering technology to reinforce YO! as a market-leading brand for the future.” Emma Deabill, Managing Director, YO!
“Vita Mojo’s innovative technology enabled us to reimagine HOP with lower running costs, higher ATV, and unrivalled customisation for our customers. This is the restaurant model of the future. It’s a real win-win.” Paul Hopper, Founder, HOP
“Vita Mojo’s reliable data and systems that we previously lacked are going to really help shape the future of the business.” Karl Spinks, COO, Wenzel’s