Background
Salsa Shop launched in 2014 with a simple but powerful idea: to bring bold, fresh, Mexican-inspired food to the Netherlands. What started as a group of friends inspired by Chipotle quickly became a local favourite, known for made-from-scratch meals and a vibrant customer experience.
When Alexander Jerejian, COO, joined in 2017, he brought decades of hospitality expertise and a clear goal: to professionalise operations and prepare the brand for serious growth.
Challenge
At the time, Salsa Shop’s restaurants operated inconsistently. “One store would skip jalapeños, another would skip roasting vegetables. It was inconsistent, and that impacted the customer experience,” said Alexander.
On the tech side, things weren’t much smoother. Disconnected delivery partners, manual data entry, and outdated systems created inefficiencies and limited visibility across the business. COVID only intensified the need for automation. “I wanted to run the business from my laptop,” Alexander explained.
Salsa Shop needed a platform that could unify their systems, reduce admin overhead, and support long-term scalability.
The solution
After comparing vendors, Alexander chose Vita Mojo for its powerful backend, native integrations, and responsive support. Salsa Shop implemented the full product suite across all 16 locations in just two days: POS, direct delivery integrations, Click & Collect, kiosks, catering, loyalty, and reporting.
“We went all in,” said Alexander. “The data we get from Vita Mojo is gold. Other systems don’t give you this level of insight, such as AOV, peak hours, and top sellers. And because it’s all native, the data is accurate.”