Opening its first store in 2021, The Salad Project is dedicated to providing a curated and creative experience for eating well. A fresh outlook on how we live, feel and eat. It promotes a lifestyle that brings you joy in its simplest and most enjoyable forms. It’s your new bad habit, except it’s really good.
The Salad Project uses Vita Mojo for its App Loyalty and Online Ordering and recently signed up with TalkBox by Impact Data for CRM. Impact Data have built a series of communications that help retain customers and drive visits through the loyalty program.
In the first four months, we have helped support some fantastic results. Specifically £24K in overall voucher revenue.
Results
One of the key drivers for this success was a retention campaign offering a 20% discount to customers who hadn’t returned in four weeks.
This single campaign was redeemed 952 times totalling £13,807 before discounts and £11,024 after discounts.
We were also able to convert 184 lost customers who hadn’t visited in over 6 months, generating £3,268.
1,581 vouchers were redeemed adding £24,068 in gross sales and £16,652 net sales after discounts. After accounting for the cost of TalkBox, that equates to a whopping 872% Return on Investment (ROI).
The average redemption rate of all vouchers sent was an impressive 16.96%, with 9,322 sent and 1,581 redeemed.
Working together to drive loyalty
Clementine Haxby, Culinary and Marketing Director of The Salad Project, has the following to say about the integration:
“Making the most of TalkBox’s direct integration with Vita Mojo has been a game-changer for our business. In conjunction with launching cross-channel loyalty, TalkBox has facilitated our build-out of an email strategy, which continues to strengthen our relationship with our most loyal customers, whilst bringing back those who may have lapsed, efficiently and effectively.
The team are incredibly attentive and reactive to requests or challenges, providing monthly bespoke reporting and strategic recommendations.”
How Vita Mojo and Impact Data unlock the power of customer data
Vita Mojo has been supporting clients in simplifying operations and driving revenue. Now partnering with retention experts Impact Data, the combination unlocks the power of your customer data to drive more visits, more often.
Impact Data’s digital marketing application TalkBox delivers hands-free marketing to help realise the full value of the Vita Mojo solution.
From welcoming a new customer, winning back a lapsing customer or helping bring your loyalty program to life, a Vita Mojo connected TalkBox account triggers the right messages at the right time to turn a first-time visitor into a loyal regular.