The restaurant tech guide for scaling QSRs View guide

How Tossed
increased ATV by 21%
with Self-order Kiosks

Discover how Tossed boosted sales and loyalty by blending digital innovation with a human touch. Transforming operations and customer experience across their restaurants.

Tossed kiosk screen on an ipad Tossed kiosk screens with a collect this way sign Tossed salad bar Tossed kiosk screens Tossed menu selection

Business Type

Quick service restaurant

Products

Kiosks, Click & Collect, Kitchen Management
Mobile apps, Delivery integration

31%

increase in
Click & Collect ATV

66%

of orders with
customisations

71%

of Click & Collect orders
are repeat customers

Background

Tossed, a UK-based quick service restaurant (QSR), has been at the forefront of digital innovation in the hospitality industry.

In 2016, it became the first cashless restaurant in the UK, making kiosks the primary in-store ordering method.

With a fully customisable, made-to-order menu, Tossed aimed to enhance customer experience and operational efficiency through digital adoption.​

Challenges

Despite its digital advancements, Tossed faced challenges in managing speed and capacity during peak periods, especially given its small walk-in footfall window. The traditional ordering model often led to overwhelmed staff and rushed customer experiences, hindering the potential for personaliaed service and efficient operations.​

Solution

Collaborating with Vita Mojo, Tossed implemented an integrated digital ordering system encompassing Kiosks, Click & Collect, mobile apps, and delivery integrations.

This unified platform ensured that all orders, regardless of the channel, fed directly into the kitchen management system, streamlining operations and reducing chaos.​

The introduction of Kiosks allowed front-of-house staff to concentrate on food preparation, enhancing both speed and quality. Simultaneously, Tossed introduced a ‘host’ role to maintain human interaction, assisting customers with kiosk usage and ensuring smooth order collection.​

We’re a digital-first business, but we’ve kept human interaction at the heart of everything. We’ve created a ‘host’ role who is responsible for greeting customers, offering people extra support on kiosks and ensuring delivery drivers collect orders without disrupting the rest 
of the flow. The host is an incredibly important member
of the team – we think of them like the conductor keeping the orchestra in time!
Neil Sebba,
Managing Director, Tossed

The digital platform also provided a consistent menu and branding across all ordering channels, allowing customers to customise their meals easily and at their own pace, free from the pressure of queues or time constraints.​

Results

The partnership with Vita Mojo led to significant improvements:​

  • 21% increase in Average Transaction Value (ATV) through self-order kiosks.
  • 31% increase in Click & Collect ATV, indicating higher spending per order.
  • 66% of orders now include customisations, reflecting enhanced customer engagement.
  • 71% of Click & Collect orders are from repeat customers, demonstrating improved customer loyalty.​

By embracing digital innovation while preserving the essence of human interaction, Tossed has successfully enhanced both customer satisfaction and operational efficiency.

The collaboration with Vita Mojo exemplifies how technology and personalised service can coexist to drive growth and customer loyalty in the QSR sector.

Ready to modernise your business?

Learn more about our flexible solutions built to simplify operations and drive revenue.

Book a demo