Vita Mojo x Brewhouse & Kitchen

Brewhouse & Kitchen is a group of 23 brewpubs across the UK - they deliver the warmth of the local pub experience with all the benefits of a forward-thinking, national brand.

When the pandemic hit, Brewhouse was fast to recognise the need for a Mobile Order & Pay system, to keep customers safe and reduce contact in their pubs. They also saw the potential, with the right pub technology, to boost their marketing efforts, diversify their offering and increase revenue across various ordering channels. 

Brewhouse & Kitchen sought a technology partner who could deliver immediate value during the pandemic and beyond. By partnering with Vita Mojo they have increased their average order value by almost 30% and been able to continue growing their business during these uncertain times.

Partnership Goals:

  • Ensure the safety of pub customers and staff, build confidence, and comply with government guidelines with contactless ordering technology
  • Elevate and differentiate the Brewhouse & Kitchen brand with a premium pub app experience
  • Establish digital ordering channels, including mobile Order & Pay and Delivery, to diversify brand offering, create new revenue streams and increase resilience of the business in uncertain times
  • Offer a consistent brand experience across the Brewhouse & Kitchen estate with flexibility for individual venues including regional pricing levels, menu variation and locally brewed beers
  • Integrate seamlessly with the Brewhouse & Kitchen tech ecosystem including Polaris EPOS

Partnership Results

  • A 30% increase in ATV as their new, vibrant digital menu makes it easy for Brewhouse customers to explore and order from their full range of drinks
  • Increased popularity of more expensive drink choices (e.g. beer by the Stein or the 9-pint Triton) as mobile Order & Pay allows customers to order without the pressure of holding up a queue
  • Customers are spending more and returning to Brewhouse & Kitchen as their local, due to the ease and quality of the Order & Pay experience
  • An average of 60% of all sales are now processed via Mobile Order & Pay across the Brewhouse estate, providing rich sales data and insights
  • Brewhouse & Kitchen’s digital ordering channels have been seamlessly integrated with Polaris EPOS via the Vita Mojo EPOS Connector

“Vita Mojo is a key partner in our digital transformation, opening up new channels and bringing immediate value to our business” 

Kris Gumbrell - CEO of Brewhouse & Kitchen

 

With Vita Mojo’s technology and support, Brewhouse & Kitchen is thriving against the odds during the Covid-19 pandemic. We continue to work in partnership with the Brewhouse team to refine their tech ecosystem, improve their customer experience and enrich their brand offering.

By taking a proactive and customer-centric approach to digital adoption, Brewhouse & Kitchen pubs are achieving the efficiency, differentiation and flexibility needed to flourish in a post-pandemic world.

 

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